Two visual identity projects ended 2008 and began 2009 with us: frappé art and Gordo & Barnes. What made them specially difficult, besides the ups and downs that normally occur in such projects, were the logo concept and execution. We tend to think it will always be easy, but frequently it is not. frappé art is finished; Gordo & Barnes we are still finishing the website.
frappé art is a logo project for a Russian client opening her own business on the Greek national drink: the frappé. For this particular project we set up a nice collaboration with Juliana Morozowski, talented illustrator from Santa Catarina. Following our main concepts, Juliana came with a modern, charming and creamy frappé glass illustration. It was up to us building the logotype and the final logo composition, plus all the studies that surrounded this visual identity project. We wanted something young, creamy and tasteful and we all got quite satisfied with the results.
The cultural shock was main challenge in this project; frappé is for Greece as beer is for “cariocas”, but even this analogy almost got us crazy. We spent weeks searching for and looking at pictures of frappé, frappé parties, coffee shops, Greek beaches and landscapes; researching websites and Facebook groups about frappé and reading what people wrote about this magical drink. Got into infinite discussions with the client about the ideas and concepts and, still, dove on the task of drinking frappé. Delicious.
The biggest challenge was not to fall on the trap of using blue. This hue saturates Greece and everything related to it, including the frappé. The client made herself very clear on this subject.
Finished the project, what is left, besides the client’s friendship and the satisfaction in seeing the job done, is THE WILL to go to Greece and drink the frappé!
We also did a special Visual Identity Guidelines for the frappé art!