I think that everyone who works with graphic design had already gone through one of the situations below at least once in life:
- Designs that the client disapproves but we love.
- Design projects that culminates with the end of the client’s business.
- Designs that can’t find the client to approve them.
- Designs that aren’t understood by the client.
- Designs that were build upon a many-times-modified briefing and end up being inefficient.
The Mediterra project was a mixture of some of the possibilities above.
This logo project was commissioned by the same client of the frappé art project. It started out in July 2009 and was presented in August. Once again, the talented Juliana Morozowski took part in our team.
The client disapproved the artwork and the project was closed. The reasons for the disapproval are still to be fully understood.
However, because we loved the result we decided to publish it as it was presented to the client, without any modifications or refinements.